AEO, GEO & AI SEO playbooks
Practical guides on getting your brand read, trusted and cited by ChatGPT, Gemini, Perplexity and Google AI Overviews.
How to Get Your Brand Featured in AI Answer Engines
When a customer asks ChatGPT, Gemini or Perplexity who to choose, it names a few brands — and buys them the decision. How to be one of the names, across every engine, and how to know it's working.
Read the guide →
Fewer Visitors, Better Customers
Does AI search traffic convert better than Google? Adobe says yes: 42% better in Q1, 54% by May. But the 4.4x claim is inflated. Fewer visitors, worth far more per visit, and where the channel wins.
Read the article →
Fishkin Called AI Rankings "Baloney." Then His Own Study Surprised Him.
2,961 prompts, less than a 1-in-100 chance two runs return the same brand list. Yet frequency trends are real. The 5 rules Fishkin, Indig and Solis agree on, and 6 questions to ask any AEO tool.
Read the article →
Google Just Gave You an AI Visibility Report
Search Console's gen-AI report is rolling out now: AI Overviews impressions, but no clicks, no prompts, no citation detail. What it shows, what it hides, the Bing report that beats it, and the 20-minute setup for this week.
Read the article →
Is Website Traffic Still a Valid KPI?
68% zero-click, a randomized 39.8% click loss with no satisfaction gain, and B2B buyers shortlisting inside AI. The debate, the tiebreaker experiment, and the 5-metric stack that replaces traffic-only reporting.
Read the article →
Who Does AI Recommend for a Startup Lawyer in NYC?
We asked one AI engine 10 questions a real founder types when hiring startup counsel. BigLaw: 9 of 10 answers. The boutiques winning Google: 0. Three questions returned no firm at all, the empty slots are the story.
Read the research →
Where Is the Google Search Console for LLMs?
Your AI-visibility score was 62 last month, 41 this month, same site, nothing changed. Which is true? Nobody can say. Why the "GSC for LLMs" gap is the real story, and 5 honest ways to measure meanwhile.
Read the article →
Best AEO Tools for Legal Marketing in 2026
Search is shifting to AI. When a client asks ChatGPT for a lawyer, which tool helps your firm get named? An honest guide, trackers vs done-for-you agents, bar-rule compliance, and how to choose.
Read the article →
"ChatGPT Wrote This, Lower Your Fee"
Clients are arriving with ChatGPT-drafted documents and asking for a discount. The 5-part playbook that works, and why the negotiation actually started in the AI answer, before they called.
Read the article →
Your #1 Google Ranking Won't Get You Cited by AI
Ranking #1 on Google no longer means ChatGPT or Gemini will cite you, the overlap is now just 8–12%. Why the two systems diverged, and the 6 things that actually earn AI citations in 2026.
Read the article →
He Paid $4,200 for "AEO" and Got Nothing
Much of what's sold as AEO is unverifiable retainer-ware. Real AI-search work is measurable, the 7 deliverables it always includes, the 6 red flags of a grift, and how to verify before you spend.
Read the article →
AEO vs GEO vs AI Overviews
Different names, one destination: being the answer AI gives. Underneath, it's all embeddings and graph RAG. Here's what actually matters for your brand.
Read the article →
How to Get Cited in AI Answers
Exactly how to get your brand cited by ChatGPT, Gemini, Perplexity and Google AI Overviews, and how to choose the best AEO, GEO or AI SEO tool.
Read the playbook →